The Original MacGuffin campaign was developed during my time at AdHouse NYC. 
All copy, logos, and images were generated by me.
Whenever heroes of the silver screen are at the end of their rope, Zippo is always within reach. In action blockbusters, romantic meet-cutes, and across the glitzy silver screen, we’ve been there to save the day... just in the nick of time.
We’re proud to be the original MacGuffin. Here’s to the next century of cinema.
MacGuffin Museum
Here’s looking at these, kid.
While Zippo is the original, there are so many wonderful, magical MacGuffins that have graced the annals of the silver screen. 
Zippo is partnering with the Academy Museum in Los Angeles to create a limited time MacGuffin Museum showcasing these artifacts.
The MacGuffin Series
In a first of it’s kind run, Zippo is plucking these iconic lighters from the silver screen and dropping them in the palm of your hand. 
Endlessly collectible, and replaceable to infinity and beyond… covered by Zippo’s lifetime guarantee.

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