McBougie is a spec campaign developed during my time at AdHouse NYC.
I generated all copy, images, and even created the logo from scratch.
Now why on earth would a down-home Scottish-American restaurant like McDonalds feel the need to add an accent to McCafé?
It feels bold... it feels brave... it feels a little bougie...
And we like it.
This is more than just coffee. This is a lifestylé.
Time to strut.
Catch the latest McDrip
Exclusivity begins with expression, so we’ve created a unique line of clothing and McCessories that can be purchased directly from the drive-thru. Convenience never looked so good.
InApp McSclusive McXperiences
Spend your hard earned points in the McDonalds app for chances to enjoy the lux life.
A single cup of coffee could land you a suite at SoFi Stadium or your next French Vanilla Latte could come with box tickets to Taylor Swift's Eras Tour concert in your hometown.
The McCountry Club.
Yes, we’re “Fore!" real.
Most country club memberships are incredibly exclusive. With McCafé it’s no different, but the bar to entry is wildly attainable.
Simply purchase a freshly brewed cup of McCafé coffee, and you instantly earn entry into our expansive McCountry Club estate.
McClub Frappé
For a more targeted experience, purchasing a McFrappé earns you access to one of dozens of Ice Lounge pop-ups throughout the U.S.
Grab a drink and slide in. It's cool to chill.
Once in a McLifetime
For the ultimate McXperience, 50 lucky people who purchase a McCafé item will be selected to join the ultimate cruise on the McMega Yacht as it tours the beautiful McMediterranean… for an entire McMonth.
